Get to know us a little

Jarrod Farquhar-Nicol
Director & Chief Trade Mark Advisor

Hi. Thanks for visiting :)

I’m Jarrod, the Director and Chief Trade Mark Advisor at Canary Trade Mark Assistance. Let me tell you a little about why I founded Canary.

I used to work as a trade mark examiner. I have over 6 years of experience working for the Australian government’s Trade Mark Office where I examined thousands of trade marks, as well as training and supervising other examiners.

In that role I saw customers spending too much time, money and effort struggling over and over to understand trade marks. So I started Canary, as a way to help these people from the other side of the fence.

I’m not an attorney and I don’t have a legal background or qualifications. That’s not required to do this work in Australia.

What I do have is years of hands-on experience (including with international trade marks), a thorough understanding of the Trade Marks Act and the Office’s examination processes, and a passion for helping Aussie businesses.

Canary helps startups, small-to-medium businesses and other clients understand trade marks, get the best bang for their buck, and put together trade mark applications that are most likely to be accepted first go.

Here’s what people are saying about how Canary has helped them.

There’s a lot of confusion around trade marks and we aim to dispel it.

We can help clients file their trade marks, but just as important is helping them understand their rights, why one trade mark is stronger than another, and how to get the best protection they can in their individual situation.

We aim to educate people about trade marks and help them develop and file successful trade mark applications so they can get on with their business with peace of mind.

So, that’s what Canary’s about.

I founded Canary in late 2014 with these goals and values in mind.

Feel free to get in touch and see how Canary can help. We’re always up for a chat.

We’re keen to meet you and make your life a little easier.

Talk to you soon.

Cheers :)

Jarrod Farquhar-Nicol
Director & Chief Trade Mark Advisor
Canary Trade Mark Assistance